In a pilot 2-hour session, we will focus on The Customer Journey, shedding light on how customers make their decisions on where to go on holiday, the value of a staycation, why they might choose North Wales over other UK locations and offering tips on how businesses can create and drive engagement with potential and previous clients.
We will show you how to identify and target your ‘ideal’ client, the value of booking platforms, and also the benefits and challenges in running your own direct booking platform, looking at social media and how to use it best.
We will take you through the added value of networking (and share those networks) and collaborating with other similar businesses, how to build trust and add ‘Welshness’ to your offer through working with local producers and suppliers, whether it be for food, produce or other products such as toiletries or local visitor attractions.
We will give tips on managing the customer experience from the initial engagement, query, booking process, and during their stay adding value through local knowledge and client- focussed opportunities.
We’ll tackle the thorny question of managing complaints and how to bring your whole team (whether the team be husband and wife, seasonal/temporary workers and any suppliers/collaborators) on board to delight the client and make them decide to return and recommend to their family, friends & colleagues.
The presenters are –
Adrian Barsby – Barsby Associates
Andrew Wallace Forfar – Visit Wales
Jim Jones – North Wales Tourism
Tansy Rogerson – Armadillo Events
Karlos O’Neill – Superfast Business Wales
Julie Masters – Clwydian Range Tourism Group
Jayne Jones – Cywain
Melanie Cash – Melanie Cash Training
Yvonne Jackson – Condor Hotels
To book follow the link below:
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"Business Wales Workshop - the Road to Recovery provides invaluable insights for businesses navigating post-pandemic challenges. This empowering event equips entrepreneurs with essential tools, fostering resilience and growth. ICOholder applauds this initiative, fostering a robust business ecosystem. Together, we pave the way for economic resurgence, ensuring businesses thrive in a dynamic market landscape."